PlayX Media – Mobile Game Growth & Market Expansion in Asia

About PlayX Media

PlayX Media is a mobile games growth consultancy headquartered in Dubai,
working with leading publishers across Asia.

We specialize in helping mobile game companies expand into competitive markets like Korea, Japan, and Southeast Asia.

Our focus is on performance-driven growth strategies, cultural localization, and long-term user retention.

Hyun Joon Lee (Ted)

Founder & Strategy Lead

Ted has over a decade of experience scaling digital products in Asia,

with a specialization in mobile gaming user acquisition and market entry strategy.

He has worked with both major publishers and emerging studios

looking to break into high-value regions.

Our Core Values

At PlayX Media, we combine data, cultural insight, and long-term vision.

Data-Driven Growth

Every strategy we deliver is backed by data, analytics, and measurable performance.

Cultural Fit

We tailor every campaign to match local market expectations and player behavior.

Long-Term Partnership

We align with clients over time, not just campaigns.

Our Services

We help mobile game studios win in Asia’s most competitive markets.

Scalable UA strategies tailored to performance and regional behavior.

Creator-led promotions via YouTube, Twitch, AfreecaTV, and TikTok in Korea, Japan, and SEA.

Increase visibility and conversion in Google Play and App Store rankings.

Full-funnel ad campaigns across Google, Meta, TikTok, and local networks.

Optimize IAP design, retention loops, and player value for long-term growth.

Adapt gameplay, visuals, and messaging for local culture and user expectations.